Advertising on social media can be one of the most cost-effective digital marketing methods available to your business.
With the ability to specifically target the type of person you’re looking to interact with, social media advertising provides the capability to control where your advertising dollars are going, and your return on investment.
A few of the benefits of social media advertising include:
- Email list building
- Building brand awareness
- Growing your audience
- Authority building
- Strategic content marketing
- Targeting people that share things in common with your audience
- Re-target to sell your program, products or services to people who have engaged with you
- Interest, demographic and location based advertising
