Date
24 april 2024
Client
CreativeGigs
Category
Branding & UI/UX
Website
www.creativegigs.com
Project Overview.
Piku is an AI-powered mobile app designed to streamline content creation for individuals, teams, and businesses. The project aimed to build a sleek, intuitive writing assistant that balances smart automation with human-like tone control.
From brainstorming ideas to final copy generation, Piku empowers users to write faster, smarter, and with more confidence—whether crafting emails, social posts, or business documents. Piku was built to support anyone looking to streamline their writing process without sacrificing quality. The project scope included mobile-first UX design, seamless AI integration, and cross-platform performance optimization.
Process & Challange
Our process began with in-depth market research and competitor analysis, followed by close collaboration with UX designers and AI developers to define a feature-rich yet user-friendly experience. One of the main challenges was integrating complex natural language processing into a simple mobile interface, without overwhelming users. We also had to ensure multilingual support and fast performance across devices, which required multiple rounds of optimization and real-world testing.
Key features implemented:
- AI-Powered Writing Engine – Context-aware content generation tailored to user input in real time.
- Clean & Responsive UI – Designed for distraction-free writing and ease of use on mobile and tablet devices.
- Smart Templates System – Pre-built formats for emails, blogs, product descriptions, and more.
Summary
The result is a powerful yet accessible writing app that delivers professional-grade output with minimal effort. Piku has been praised for its ease of use, responsive design, and the quality of its AI-generated content. With a growing user base and strong retention metrics, the app stands as a testament to thoughtful design, technical innovation, and the value of user-focused development.